BIG BUD - CLOTHES FOR ANYONE
BIG BUD - CLOTHES FOR ANYONE
PRODUCT: Big Bud Press Apparel
INSIGHT: Gender Queer individuals often struggle to find clothes they feel comfortable in.
BIG IDEA: Clothes that are made for anyone (or anything) that make gender non-conforming people feel comfortable.
Digital
A Chrome browser extension that allows you to “try on” the clothes to any movie or TV show character on a streaming platform to see how the clothes look on anyone. The digital ad is a Chrome Extension that allows you to “try on” the clothes to any movie or TV show character while watching on a streaming platform to see how it fits and looks on everyone.
After selecting the Chrome Browser extension, users will be prompted to select what kind of apparel they would like to see.
After selecting the type of apparel, they will be shown a collection of Big Bud products to choose from.
After selecting what product they would like, users will see in real time how AI generates their favorite TV show or movie characters on streaming platforms like Netflix to be wearing the Big Bud Press product selected.